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Michael Hextall has joined the top web design Leicester team at SEO Advice |
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Mayuir Sidhpara joins the team at SEO Advice |
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SEO Advice Leicester team launch copywriting service |
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SEO Advice move strength to strength with use of ecommerce partner Actinic |
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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results. Usually, the higher a site ranks in the search results, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
Glossary links
1. Vertical search is a relatively new tier in the Internet search industry consisting of search engines that focus on specific businesses. While Google, Yahoo!, and the like will continue to dominate the online consumer search market, research analysts say many specialized search engines are emerging to address the particular information needs of niche audiences and professions.
2. A web crawler (also known as a Web spider or Web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code.
3. Spamdexing is any of various methods to manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, (used to provide information about a web page. Information is placed in the head section of a HTML document) others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. |
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